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LinkedIn and the Global War for Talent:

Positioning Your Company as an Employer of Choice in a Hypercompetitive Market

We are in a global war for talent. Today, employers can hire from anywhere in the world—and likewise, talented professionals here in South Metro Atlanta can work for organizations across the country and beyond.

So how do we position ourselves as an employer of choice?

One of the most powerful first steps is our LinkedIn presence. LinkedIn is our front door and first impression for today’s savvy talent. Dave O’Farrell will share three practical steps organizations can take immediately to strengthen their LinkedIn brand—A-B-C: artwork, branding, and content—without layers of approvals.

LinkedIn is where the employment journey begins: engaging potential candidates through pages, posts, and position profiles; encouraging top talent to apply; and ultimately positioning your organization as the preferred employer. Dave will share three essential employer-branding strategies, helping participants learn how to:

1. Co-brand content for themselves and their company on personal LinkedIn pages

2. Leverage the company LinkedIn page for greater talent acquisition impact

3. Grow an audience through compelling employer-branding and success stories